The desk behind the memos

Why this office exists

In 2019 a handful of product people in Johor Bahru kept flying to Kuala Lumpur for experiment reviews that never quite named the problem: the chart looked decisive, the assignment log did not. Page Grove Base started as a standing desk for those reviews so the argument could happen before the rollout, not after a festive campaign had already baked a bad variant into the template.

We still work that way. The country context matters. Hari Raya, Chinese New Year, and 11.11 traffic are not “seasonality footnotes”; they are reasons a two-week test can lie. We plan windows around them instead of pretending Malaysia is a flat traffic country.

How we work

A second reader always sees the memo. We would rather delay a readout than invent a clean story from a dirty split. Clients keep their own assignment systems; we do not replace them. If a number cannot be reconstructed from the extract you sent, it does not appear in the recommendation paragraph.

People

Hana Rahman reads most close-outs. She spent years sitting with marketplace experiments where a one-percent checkout wiggle could be a payment-partner outage rather than a button colour.

Marcus Tan takes design reviews and programme checks. He is the person who asks who owns the stop decision before anyone discusses a p-value.

Liyana Ismail checks memos and keeps the intake list honest: no session is booked until the assignment start date is on the page.

Values we will actually keep

We write in plain English. We name uncertainty. We do not sell a second experiment as a consolation prize when the first one was simply underpowered. Johor Bahru remains the home desk even when the call is with a team in KLCC.