Experiment readout
A written close-out for a finished or nearly finished A/B test: assignment health, primary metric, guardrails, and a ship / hold / stop call.
Readouts and reviews
Work we will sit with
A/B test analytics as a working session, not a subscription. Each engagement ends in a written note a product lead can carry into a planning meeting in Johor Bahru, Kuala Lumpur, or over a video call.
We take on live and recently closed experiments. If you need software licences, assignment engines, or a hosted reporting wall, that is not this desk. What we sell is time with people who have read messy traffic logs and still have to pick a next step.
Pre-launch design review
A critique of the experiment brief before assignment starts: metric choice, minimum effect, duration, and what would count as a failed setup.
Programme health check
A look across several concurrent A/B tests: overlapping assignment, shared metrics, and the habits that create false winners.